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Virdee, Great Wolf Lodge complete nationwide rollout

Virdee has completed a nationwide rollout of specially designed check-in kiosks for Great Wolf Lodge across 22 of its indoor water park resorts.
Each property is equipped with Virdee-powered kiosks that include integrated RFID wristband dispensers. These wristbands serve as room keys, waterpark passes and cashless payment devices for food and beverage purchases. In total, Virdee now powers more than one million check-ins annually across the Great Wolf Lodge portfolio.
“Our goal is to make the arrival experience as easy, convenient and stress-free as possible, so families can quickly start enjoying all the incredible experiences our resorts offer,” said Ramki Srinivasan, chief digital & information officer, Great Wolf Lodge. “With Virdee’s platform, we’ve been able to reduce congestion during peak arrival times, enhance guest satisfaction and empower our front desk team to focus on hospitality rather than transaction processing.”
Approximately 50% of arriving guests currently use the automated Virdee check-in system, and on peak days, that figure climbs to 70%. The automated check-in system also allows guests to purchase extra amenities, like attraction passes and late checkout.
In addition, Virdee supports over 38,000 Room Ready Notifications per month to arriving guests. Available on both kiosk and at the front desk, Room Ready Notifications let guests check in before their room is ready and begin their resort experience, including access to the indoor water park. Guests receive their wristbands and are notified digitally via Virdee’s platform when their room is ready, allowing them to skip a return to the front desk or kiosk in order to access their room.
“The operational lift was immediate,” said Branigan Mulcahy, CEO/cofounder, Virdee. “By removing friction from both the physical and digital check-in process, we’ve helped Great Wolf Lodge eliminate peak-time lines, drive upsell revenue and measurably improve both guest NPS and front desk employee satisfaction.”
The post Virdee, Great Wolf Lodge complete nationwide rollout appeared first on hotelbusiness.com.
Source: hotelbusiness.com

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