Hyatt is commemorating the 45th anniversary of its Park Hyatt brand, which launched in 1980 with the opening of Park Hyatt Chicago. Alongside the milestone, the company has introduced “Luxury Is Personal,” its first global marketing campaign for the brand in more than five years.
“The Park Hyatt campaign, ‘Luxury Is Personal,’ celebrates luxury not just as a grand performance, but as an intimate convergence of refined details that resonate long after the stay,” said Katie Johnson, VP/global brand leader, luxury, Hyatt. “As we celebrate 45 years of Park Hyatt hotels, we are extremely proud of the personal touch we bring to servicing our guests and members and can’t wait to breathe new life into the brand as we head into our next chapter.”
The campaign coincides with Hyatt’s continued expansion of the Park Hyatt brand across Europe, Africa, Asia-Pacific and the Americas. Recent and upcoming hotel openings include:
Americas
- Park Hyatt Los Cabos at Cabo del Sol (expected late 2025)
- Park Hyatt Cancun (expected 2026)
- Park Hyatt Mexico City (expected 2026)
- Park Hyatt Vancouver (expected 2026, following a redesign of Hyatt Vancouver Downtown Alberni)
Europe, Africa, Middle East (EAME)
- Park Hyatt Marrakech (opened July 2024)
- Park Hyatt London River Thames (opened October 2024), marking the brand’s debut in the U.K.
- Park Hyatt Johannesburg (opening July 2025)
- Park Hyatt Taormina, Sicily (expected 2027)
Asia-Pacific (ASPAC)
- Park Hyatt Kuala Lumpur (opening August 2025)
- Park Hyatt Tokyo (reopening December 2025 following renovations, including a collaboration with Alain Ducasse Paris Group)
- Park Hyatt Phu Quoc, Vietnam (expected 2026)
Hyatt reports that its luxury hotel portfolio has grown 146% since 2017. In addition to Park Hyatt, the portfolio includes Alila and The Unbound Collection by Hyatt.
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Source: hotelbusiness.com
