The new feature automatically pushes public rates to all channels while AI analyses market conditions to recommend length-of-stay restrictions, channel closures, and rate offsets that maximize profit.9.23.2025
Lighthouse, the leading commercial platform for travel and hospitality, has announced Smart Distribution, an AI-powered feature that automatically optimises pricing and distribution across booking channels for independent hotels.
Smart Distribution tackles a reality most independent hotels face: distribution management is too complex to do well manually. Hotels either waste hours on it with limited success or skip it entirely. Both approaches lead to excessive OTA commissions and missed revenue.
The new feature automatically pushes public rates to all channels while AI analyses market conditions to recommend length-of-stay restrictions, channel closures, and rate offsets that maximize profit.
“Smart Distribution helps independent hotels take back control of their revenue”, said Vincent Goemaere, Sr. Vice President of Independent Hotels. “It replaces time-consuming manual updates and costly guesswork with AI-powered smart decisions, driving more direct bookings, reducing admin burden, improving revenue performance, and building a healthier, more profitable channel mix.”
Smart Distribution delivers the right price on the right channel, automatically
- Dependable automated pricing – Rates update across all channels instantly and continuously, with confirmation that pricing is accurate everywhere
- Optimal bookings – AI recommends minimum stay requirements and channel closures based on market conditions and occupancy/performance to maximize profit per booking
- Instant rate shopping – Rates are directly compared against competitors across all channels, with automatic adjustments to maintain your market position
- More revenue, less commission – Channel-specific rate offsets drive bookings toward lower-cost channels when market conditions allow
Smart Distribution automates complex pricing and distribution decisions, delivering optimized channel mix and reduced commissions without any manual effort.
The Lighthouse platform serves over 85,000 hospitality properties across 185 countries, helping independent hotels compete effectively through intelligent automation of pricing, distribution, and operations.
Smart Distribution transforms how independent hotels manage online distribution. Instead of choosing between high commissions or endless manual work, hoteliers now have AI that handles everything automatically. More direct bookings. Lower commission costs. Zero manual effort.
Source: hoteltechnologynews.com
