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IHG introduces Ruby to U.S.

IHG Hotels & Resorts has brought Ruby Hotels, its 20th global brand, to the U.S.
As the latest addition to its premium collection of brands, Ruby will offer a new option for cost— and style-conscious travelers in U.S. city centers, according to the company. For owners, the brand represents an alternative that is ready-made for urban settings often challenged by significant barriers to entry and space constraints.
Ruby was added to the IHG portfolio earlier this year. Founded in Germany in 2013, its expanding presence now includes 34 open or pipeline hotels in major European cities. Much like its European foothold, IHG’s strategic growth plan for Ruby will prioritize major U.S. urban markets and accommodate a range of project types, including new-build, conversion and adaptive reuse.
“Ruby is a brand built for the future of hospitality,” said Jolyon Bulley, CEO, Americas, IHG Hotels & Resorts. “Its success in Europe speaks to the growing demand for flexible, lifestyle-focused hotels in highly traveled locations. Ruby’s U.S. introduction will complement our premium portfolio and offer owners a differentiated product with strong economics and scalable growth potential. We’re encouraged by the initial interest and buzz around Ruby, which reinforces our confidence in its appeal and ability to thrive in this market.”
Ruby’s U.S. availability reflects IHG’s ambition to grow the brand to more than 120 global hotels during the next decade and more than 250 during the next 20 years.
“Ruby empowers IHG to connect with a new type of traveler—the individualist who values soulful, character-driven premium stays at an affordable price point,” said Lauren Krostue, VP, global brand management, Ruby. “In bringing Ruby to the U.S., we will retain what’s made the brand so special in Europe—including its unique design and operating model—while localizing certain elements to reflect market needs. We look forward to introducing the Ruby experience to a new group of owners and guests and showcasing what sets the brand apart in the increasingly popular ‘urban micro’ segment.”
The post IHG introduces Ruby to U.S. appeared first on hotelbusiness.com.
Source: hotelbusiness.com

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