Marcus Hotels & Resorts has revealed that the west wing of Hilton Milwaukee will reopen in early 2026 as The Marc Hotel, a 175-room, independent hotel.
“Since announcing our extensive renovation plans for the Hilton Milwaukee, we have continued to evaluate the next plan for the west wing of the hotel,” said Gregory S. Marcus, CEO, Marcus Corporation. “With The Marc Hotel, we achieve two objectives: supporting the city and the ability for the Baird Center to attract larger conventions by maintaining the current levels of hotel room supply, and avoiding the additional investment of renovating the west wing guestrooms while facing the risk of more taxpayer subsidized rooms being added to this market, as has been proposed. By keeping them as hotel rooms, we preserve the ability to one day turn the property into a 1,000-room headquarters hotel should the future growth of the convention center and the strategic needs of the city dictate this course of action. Alternatively, should a new substantially subsidized competitor be added to the city’s inventory, this allows us to keep this part of the asset productive while we wait to transition it to a new use.”
Located in downtown Milwaukee with direct connectivity to the Baird Center, The Marc Hotel is a nod to the history of the Hilton Milwaukee. Originally opened in 1928 as the Schroeder Hotel, Marcus Corporation purchased the property in 1972 and renamed it the Marc Plaza Hotel. While it was renamed in 1995 after adopting the Hilton flag, many still recall the Marc Plaza.
Limited modifications to the hotel’s ground-floor common space will be made to create a main entrance for The Marc Hotel on North 6th Street, with an anticipated opening in January.
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Source: hotelbusiness.com
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