HEI partners with IRIS

IRIS, a provider of mobile F&B and guest experience platforms for the hospitality sector, has been selected by HEI Hotels & Resorts to deploy mobile ordering across its portfolio of properties.
The announcement follows a period of significant growth in revenue and reduced workload following the introduction of IRIS F&B mobile ordering across several of the company’s properties during the past year.
“The IRIS platform is imperative to both our day-to-day operations across our properties and longer-term growth strategy across the group,” said Aliya Kritzler, group VP, F&B and lifestyle brands, HEI Hotels & Resorts. “The improvements to our guest experience have been phenomenal and likewise the guest feedback on our mobile ordering offer has been overwhelmingly positive. Guests appreciate the convenience and efficiency available to them.”
Currently live with IRIS mobile ordering in 20 HEI hotels, the app enables guests to browse, order and pay for items at various touchpoints along the guest journey, including meetings and event spaces, at beach and poolside areas, in coffee shops and for room service. As a result, properties have reported a marked increase in guest spend (particularly across additional and treat, impulse purchases including drinks and desserts and in ‘unmanned’ areas) and significant resource savings, according to the companies.
Examples include The Gwen, Chicago and The Westin Riverwalk San Antonio, both of whom have boosted average transaction values by more than 20% and 46% respectively. Furthermore, Westchester Marriott expanded the footprint of its F&B operations by 33% with mobile ordering and now process 127% more orders with the same staffing levels.
“IRIS provides us with the perfect tool to capture more revenue and more orders—it has already had such huge impact and enabled us to transform our room service offering,” said Chaitan Mugili, GM, The Westin Riverwalk San Antonio. “Guest-spend is up, service is faster and our teams are happier. It’s helped us compete with online delivery giants by offering something more personal and more convenient.”
Jason Sundberg, director, restaurants and bars, The Gwen, Chicago, added, “Mobile ordering has been an outstanding addition to our guest and staff experience. Not only has it helped us deliver smarter service, more efficiently, but it’s driven significant F&B growth and guest satisfaction.”
Following this successful introduction, HEI Hotels & Resorts now plan to extend the IRIS platform across additional properties within the group.
Graham Rushin, VP, sales and marketing, IRIS added, “Since day one of working with the HEI team we have prided ourselves on working with them in close collaboration. Understanding the requirements and opportunities across every property to ensure that our platform is not only fit for purpose but also exceeds any expected return on its investment has been fundamental to building that success.”
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Source: hotelbusiness.com