Four Seasons schedules 50 further sites

The firm currently has a global portfolio of 126 luxury hotels and resorts and 53 branded residences, adding seven sites last year, stretching from the Americas to Asia.
Global plans
Four Seasons has more than 50 new projects under planning or development, including in Italy, Spain, China, Japan, Saudi Arabia, Colombia, Belize, expanding and strengthening relationships with new and existing owner partners with each new property it opens.
In the year ahead, the company will expand its offerings with two new planned hotel openings in China in Suzhou and Dalian; and projects in the Middle East including new residences in Bahrain Bay, a second hotel in Doha, and a new hotel in Rabat, Morocco.
Four Seasons recently announced upcoming projects that will further distinguish its global portfolio, from a historic legend in Venice to soaring new towers in Melbourne and Xi’an. In addition, the Middle East continues to be a market of key growth, with upcoming projects in Jeddah at the Corniche, Diriyah, New Cairo Capital at Madinaty, Luxor and Muscat.
Rise of the residences
Four Seasons Private Residences have been an extension of the brand since 1985, when the company’s first residential project opened in Boston. Almost 40 years later, Four Seasons achieved a milestone moment with the opening of the 50th Four Seasons Private Residences in Fort Lauderdale, with further additions welcomed to the portfolio by the end of 2022.
Residential continues to be a significant driver for the company’s strategic growth, with a five year pipeline comprising more than 30 projects worldwide.
Central to the residential growth strategy is the expansion of Four Seasons’ standalone offerings. Since the first standalone opening in London in 2018, the offering has expanded to Los Angeles, San Francisco, Marrakech, and Dubai, the latter selling out prior to going to public sales. Upcoming openings are slated in Lake Austin and beyond.
New leadership
Last October, the company appointed Alejandro Reynal as president and CEO, marking a new chapter that builds on Four Seasons legacy and leadership position within the luxury hospitality industry. 
He commented: “Since joining Four Seasons, I have seen first-hand the company’s clear competitive advantage: unparalleled service excellence, a renowned brand and a corporate culture powered by the genuine heart of its people.”
Well-positioned
Reynal continued: “Four Seasons business is stronger than ever. Our experienced leadership team is well positioned to take advantage of the myriad opportunities ahead, focusing on an evolved growth strategy that continues to generate value for our hotel owners, employees, guests and residents.
“True luxury should always represent the authentic expression of personalisation. At Four Seasons, this has always been our brand promise, and it inspires our people in every interaction. We continue to invest in our capabilities, empowering our teams with the tools they need to enhance the guest experience and elevate the genuine service that has always been our hallmark.”
Source: tophotel.news