Marriott launches Outdoor Collection brand

Marriott International has unveiled its newest brand, the Outdoor Collection by Marriott Bonvoy. This curated portfolio offers exclusively outdoor-focused stays set in destinations such as cabins in woodlands near national parks and boutique hotels on the edge of cliffs.
Every property in the Outdoor Collection will combine access to nature alongside the essential needs that hotel guests expect, such as comfortable beds, hot running water and dedicated restrooms, according to the company.
The two inaugural brands of the Outdoor Collection by Marriott Bonvoy are Postcard Cabins and Trailborn Hotels. Postcard Cabins offers more than 1,200 cabins across 29 U.S. locations—each just two hours from major cities—featuring Scandinavian-inspired interiors, private fire pits and access to trails, lakes and star-filled skies. Meanwhile, Trailborn Hotels offers properties located in destinations such as the Blue Ridge Mountains, the Grand Canyon and Wrightsville Beach, NC.
The company has also introduced Marriott Bonvoy Outdoors, a new digital platform that enables travelers to discover and book their next trip based not only on where they want to go, but what they love to do. Travelers can now search across more than 450 hotels, 50,000 homes & villas and curated tours & activities that offer immediate access to outdoor activities, including ski & snowboard, hike & glamp, bike, scuba & snorkel, surf, fish and paddle.
And to encourage travelers to get outside, Marriott Bonvoy has teamed up with TV personality, filmmaker and outdoorsman Dylan Efron to unveil the Drop Pin Challenge, a real-world treasure hunt across 20 outdoor destinations in the U.S. and Canada—with 10 million Marriott Bonvoy points on the line. Transforming its map pin into a physical symbol of exploration, Marriott Bonvoy invites travelers to visit marriottbonvoyoutdoors.com to read the official rules, locate the pin, head outside and scan the code to win. The first 50 eligible people to scan each pin can earn 10,000 Marriott Bonvoy points. Efron kicked off the challenge with the first pin drop near Big Bear Lake, CA.
“We built Marriott Bonvoy Outdoors to help people, whether that’s cresting a mountain trail, catching the perfect wave, or simply finding quiet under the stars,” said Peggy Roe, EVP/chief customer officer, Marriott International. “Travel is at its best when it speaks to who we are and what we love. It’s about reconnecting with yourself and the people you love in the places that inspire you most. With the new Outdoor Collection by Marriott Bonvoy, our curated Marriott Bonvoy Moments and even playful activations like the Drop Pin Challenge with Dylan Efron, we’re not just offering places to stay, we’re opening doors to experiences that inspire, connect and stay with you forever.”
Marriott Bonvoy Outdoors is also partnering with Outside Interactive to release a slate of Marriott Bonvoy Moments designed to immerse guests in nature, adventure and storytelling. Initial Moments include a one-of-a-kind adventure in Hawaii where guests hike along the Kauai coastline and kayak through Hanalei Bay. Additional Moments include kayaking adventures in the Maldives and snorkeling in Belize.
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Source: hotelbusiness.com