Extended Stay America recently held its annual owners conference in Dallas, where the theme was “Stronger Together.”
“Our annual conference is a rare opportunity to bring our franchise owners together, share updates on the extended-stay segment, and provide valuable insights to achieve performance,” said Greg Juceam, president/CEO, Extended Stay America. “This year’s ‘Stronger Together’ theme reinforces Extended Stay America’s commitment to collaboration, helping franchise owners connect quality, guest experience and revenue performance to drive profitability.”
Extended Stay America leaders presented recent performance successes and key initiatives spanning marketing, sales, operations, design, construction and training. In addition to these presentations, the conference also featured insights from industry expert Cindy Estis Green of Kalibri, a panel discussion on the current state of hotel financing and best practice sharing amongst franchisees.
At the conference, Extended Stay America recognized its top-performing franchise hotels. The awards were presented by Mark Williams, managing director, franchise development, and Lisa Giaimo, VP, franchise, celebrating the achievements of franchise owners who have demonstrated excellence in operations, guest experience and development.
“We are proud to celebrate these owners and their teams for delivering exceptional experiences to our guests,” said Giaimo. “Their dedication strengthens the Extended Stay America brand and sets the standard for excellence across our portfolio.”
This year’s award winners include:
- Best Conversion/Renovation: Extended Stay America Premier Suites Pittsburgh – Cranberry Township, owned by Three Wall Capital
- Best Overall Experience: Extended Stay America Premier Suites Greenville – Spartanburg, owned by VMV Capital
- Most Improved Hotel: Extended Stay America Select Suites Jackson North, owned by Trinity Jackson Hotel LLC
- Best New Hotel/Ramp Up: Extended Stay America Premier Suites Asheville, owned by TGC Group
“These award-winning hotels represent solid execution of their investor’s strategic vision,” said Williams. “The commitment of these franchisees to their projects will not only help Extended Stay America continue to meet the needs of today’s extended-stay travelers, they are shining examples of different ways franchise owners are creating success within our platform.”
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Source: hotelbusiness.com
