Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.
Source: hotelnewsresource.com
Marriott International Study Reveals Digital Journey and Experiential Luxury Crucial for Chinese Travelers in 2024
In collaboration with leading media platform Jing Daily, Marriott International unveils an in&depth report shedding light on the evolving landscape of luxury travel in China. Titled 'Luxury Explored: Chinese Luxury Travelers Evolving Desires,' the report delves deep into the transformative trends and shifting preferences shaping the Chinese luxury travel market. Source: … [Read More...]
Artificial Intelligence in Hospitality: A New Era Beckons April 2024 & By Navid Walizadeh
The hospitality industry, renowned for its rich tradition of personalized service and warm human interactions, stands on the precipice of a technological revolution that promises to redefine its very essence. Source: hotelnewsresource.com … [Read More...]
NH Collection Helsinki Grand Hansa Hotel Opens
The property combines two historically significant buildings, the New Student House and Hotel Seurahuone, one of Helsinki's best&preserved heritage properties and the heart of Finnish culture and social life since the early 20th Century. Source: hotelnewsresource.com … [Read More...]
Puneet Dhawan Head Head of Asia for Minor Hotels
From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report to Minor Hotels CEO Dillip Rajakarier. Source: hotelnewsresource.com … [Read More...]
Revenue Management: How to Price Buy&Outs of Smaller Hotels in Leisure Markets & By Larry Spelts
Small properties (one hundred rooms or less), especially upper&upscale and luxury boutique hotels in destination markets that are principally leisure with higher ADRs, are often attractive buy&out destinations for certain kinds of groups. This can range from weddings and reunions to corporate and association retreats or incentive travel. Source: hotelnewsresource.com … [Read More...]
Hilton Garden Inn Victoria in Victoria, TX Listed for Sale
HVS Brokerage & Advisory, as the sole and exclusive advisory firm to ownership, presents the opportunity to acquire the 118&key Hilton Garden Inn Victoria, an institutional, high&quality, select&service hotel asset in the growing submarket of Victoria, Texas. Source: hotelnewsresource.com … [Read More...]
ANA Holiday Inn Resort Karuizawa to Open 2025 in Japan
ANA Holiday Inn Resort Karuizawa will be an all&season resort which is an hour and a half away from Tokyo Station in a spectacular location at an altitude of 1,300 metres in the majestic Asama wilderness with 100 guest rooms, 2 pet&friendly villas, a restaurant, natural hot spring, gym, indoor swimming pool and other facilities. Source: hotelnewsresource.com … [Read More...]
Best Western La Grande Hacienda in Cherokee, IA Listed for Sale
The Best Western is conveniently located off northwestern Iowa's highways 3 and 59 just minutes from the Cherokee Historic District and the Sanford Museum. Source: hotelnewsresource.com … [Read More...]
Moxy St. Pete Hotel to Open in St. Petersburg, FL This Summer
The newly built lifestyle hotel, thoughtfully designed by Storyn Studio for Architecture, will introduce 163 guest rooms and suites, a dynamic lobby featuring indoor and outdoor spaces, a large open&air bar and premium coffee cafe, work areas, and the neighborhood's first rooftop pool deck with a poolside bar. Source: hotelnewsresource.com … [Read More...]
Hilton to Debut Canopy by Hilton and Hilton Garden Inn Brands in Nigeria
Signs Canopy by Hilton Lagos Victoria Island and Hilton Garden Inn Enugu Source: hotelnewsresource.com … [Read More...]